Audience Demographics

In order to produce a successful media product, you must be able to understand the audience demographic and this is determined by assessing  many socio-economic factors such as the level of income,the area in which they live in, age, gender, occupation etc. Doing this is a vital part in production, marketing, and distribution for a media product because it gives the institutions a better and more detailed insight into what their target audience expect, and therefore are able to create a product that fulfills their wants and needs, this is an essential for a product to become successful.