Sunday, 8 May 2011

Evaluation

Evaluation

Final Products

FRONT PAGE

CONTENTS PAGE

DOUBLE PAGE SPREAD

Double Page Spread Construction Process

The final stages i have taken to create the double page spread is i added to columns of text  on the left side, i have done this in the style of an interview and decided to alternate the text between black and white, black being the questions and white the answers. This just splits up the text for the reader to understand clearly. Above the text i also included a short introductory line, this is a summation of the article so the rest can get a gist of what the article is about, i did this using the text tool and placed it on the top layer. other than the text the only change was that i that i added another gradient fill layer, this time i chose to do because i thought the colour was too pink and the page didn't seem as edgy as i would want, i didn't think it would appeal to audience as much either. So for the new layer i chose black and changed the opacity levels, when i placed this on top of the current one you can still see red, however just looks a little bit more rebellious being dark. The final product is also above along with the front page and contents page.




Now i am getting closer to the end of the double page process. the difference now is that i have typed up each individual word for the title using the test tool, i followed the same themed fonts as i did on the front cover, this adds more continuity throughout the magazine. I placed the same coloured banner as the strap line at the top just below it, this was to highlight the title of the page more, as i wanted to follow the colour scheme and if i had chosen to just write in white on top of the background you would not have been able to see it clearly, whereas with the  black banner you can. On the left page i have chosen to add 'before' images, these are to show the transformation from before and after on the opposite sides, this is what the story is based on therefore i thought it was important to split the two different changes on each page. For these added images i cropped the main one so there wasn't a background, i then copy and pasted it onto this page and moved on to add contrast, remove the models red eye, and also flipped the image horizontally so the the model was looking towards the page not away from it. Above this image is a smaller one of the same model, styled the same, however, i decided to make it look like a polaroid image, this just adds a bit more variety to the page keeping the readers interested. i have also added a pull quote from the interview and placed t on the right page, it states' it's a completely different feeling', i decided to place this on the right side instead of the left because it emphasizes that now she has transformed she feels different and doesn't just look different.

The most obvious change here, was my decision that i no longer liked the grey colour for the gradient effect, i decided to choose red and changed the opacity of it so you are still able to see the images below it. I then created another banner across the top of the page using the rectangle tool, i had filled it black and once again changed the opacity so it doesn't just cut off the images bluntly. In the top right hand corner i created another smaller banner and filled this white,i wrote on top of this banner advertising a competition to' meet and greet faye' using the text tool.

Here i have created a background for the left page and used the same effect over the main images, i felt that this looked effective and if thought about deeply could symbolise the artist rise to fame(from dark to light). I created this effect by clicking on the 'new fill or adjustment layer' button, here i chose the colours that i wanted it to fade into and the direction in which i wanted it to fade towards. Continuing i created a banner with the rectangle tool for the bottom of the page, this is the same as on the contents page, providing continuity. I then used the text tool to re-write the title of the magazine and the page number in the bottom left hand corner.
This was the first stages i took for my double page spread, these are the main images of the page. Here, i have combined a merge of 5 images, i did this by opening a tab for each individual image. The one main one at the back was a full body shot however, i cropped this image and re sized it just so that her face was on the page, this picture provided the background of the bricks as well. The other four images were the same process, for each one, i individually used the magnetic lasool tool to crop out the image of Faye, i then would enhance the contrast of the images, reduce any red eye and re size the pictures alternatively, this adds an edge to the page which would attract the target audience.

Contents Page Construction process

The last stages were to add text with the text tool to fill in all the sections with the coverlines, i highlighted the page numbers in a different colour to the coverlines so that they were easier to read, once again making it easier for the reader to navigate around the magazine. The last elements i added to create my final contents page was me using the rectangle tool and text tool repeatedly to place bigger page numbers ontop of the images on the page, this gives the reader a quick way to see what pages the main coverlines are on. In the editors section i also added a small signature, this is to make it seem as if hand written by the editor themself on the magazine which will give the reader a more personal feeling. This final stage is also shown in the above post names 'final products'.





For this stage i added a very small picture of me and created it to look like a poloroid snap shot, i also used the rectangle tool with a white fill colour to place next to it, this is going to be the editors section of the contents page. Below this i created another banner with the rectangle tool in white again, this was layered underneath the images but outlining the top of the album covers, i then wrote ontop of this banner using the text tool to name the section. For the other two sections i created a banner and aligned it with image as if the image was connected to it, i changed the fill opacity to also match the image, this leaves a continuous look across the page.I created these sections for easy navigation to make it clear for the readers, i have been following my colour scheme and using black white and red for all of them so far.

In this stage i added the rest of the pictures for my coverlines, these two smaller images were resized to fit inbetween the large ones, they are of two existing album covers. For both images i adde some extra contrast because it really enhances the pictures so they dont look as dull, this gives a more proffesional look to the page.I also used the rectangle tool here to create a white border round the top photo of Katy Perry, i did this to enhance the picture and make it stand out from the others and the background.

Here, i have added the two main pictures for the contens page. I have done this by opening up seperate tabs to insert the pictures on. The first picture i had edited was the one for my main coverline at the bottom. For this image i had to crop away the image to get a close up shot of the model, i then edited the contrast to make the picture seem slightly edgier. After this i transformed the colour and turned it into a black and white effect, i thought this was a good idea to take some of the attention away and let the readers look at the other coverlines aswell. The second image above didn't really need much editing, i simply cropped and resized the image, aswell as enhanced the contrast slightly more. I then copy and pasted both images onto this page. The final step was creating a red glaze ver the bottom image, i did this by using the rectangle tool with a red fill colour, i placed this ontop of the image and lowered the opacity level until i was happy with how much i could see, i think this looks really effective and fits in with the colour scheme well.

This is the first few stages of my contents page, so far at this point i have created a black to white radial gradient background, the background won't really be seen but i prefer to have a base underneath rather than a blank page. I then created 3 banners using the rectangle tool, one for the bottom of the page and two for the top i chose to do 2 at the top just to highlight the black with a lighter shade underneath so it stands out from the dark background. The next stage was to write out my masthead again using the text tool, i chose to do this and place it at the top of the page so it offers a sense of continuity throughout the magazine, i also did the same in the bottom right hand corner of the page, with the page number beside it. The last two things i had typed were the word'contents' next to the masthead and the date in the top right corner so that the readers are reminded what issue it is for what week.

Front Cover Construction Process

After this stage i had added some extra cover lines using the same rectangle tool and text tool, as well as adding a small image to go along with one of the cover lines, this just adds some more interest to the page so the readers have plenty to look at. i also added a strap line once again using the rectangle tool to create a banner as a base for the text on top of it..This is going to be my final front page done, and will be shown above under the final products post.





The added elements on this page are the cover line i have added on a white text box, the white box just makes it clear for the reader to see against the bold background. I made the box using the rectangle tool, and then used the text tool for the writing. I also downloaded a bar code font and typed with the text tool in the top left corner below the masthead, below this i changed the rectangle tools setting to make a circle for the pug, i did this to create the base for the price, and adjusted the opacity of the colours so they are not as bright.

For the fourth stage i have constructed the main cover line, the first steps i had to take was to use the rectangle tool with black fill, i then lowered the opacity so the black isn't as dark, this was the case for the artists name to stand out against the bold background. i then created individual text boxes for each of the words, this was so that the words were easily placed and re sized. The alternating sizes adds an edgy element which would attract the target audience as well as the alternating colours which fit in with the colour scheme, the only odd colour is the pink, however i used this on purpose to emphasize the word 'frills' because the point of the story is going from a innocent girly dressed woman to an edgy rock sex icon. So the font overall emphasizes this. I overlapped the words on the image because it brings more attention to it, however, i was careful enough to frame her face and not obstruct the main part of the image.

The only difference in this third stage is adding text into the banner to advertise a competition to 'Win reading tickets for you and your friends' i chose black and white and kept the font the same as the masthead to keep the continuity of the colour scheme and font. I added the text by selecting the text tool and typing what i wanted, i then re-sized the text box and rotated it to the same angle as the banner. On the list of layers i had to place the text layer higher than the shape layer so that the text was visible.

This is the second stage, the difference is creating my masthead in my chosen font of stenstreet, i did this by selecting the text tool and typing, i chose to size the font so that the mast head takes up the whole top line of the page and have chosen to do it red as it is the third colour of my colour scheme which would contrast well against the black and white background. I have also created a banner at the bottom of the page by selecting the red swatch for the colour fill and creating the banner using the rectangle tool, i then edited this by rotating the banner slightly and changing the opacity of the colour lower so you are still able to see the picture underneath it.

This is the first stage to creating my front cover product. So far in this process i have created a background on photo shop of a alternating black and white radial effect i chose these colours because its the main two colours from my chosen colour scheme. I had then opened up a separate tab on photo shop and opened up an image of my artist against a wall, i had selected the magnetic lasool tool to crop the image away from the original background. After this i had used the rubber tool and zoomed into the image to rub away any of the background that didn't get erased to make it look neater and more precise. After this i used the auto contrast tool to correct the lighting and make it clearer and used the red eye tool on my models eyes to make them their original colour. After editing the image i then selected it and copied it onto the background, i re sized it and matched it up to the bottom of the page.

Photoshoot Planning Table

Tuesday, 3 May 2011

Final Ideas

I now have a complete idea of how i am going to produce my magazine. The results from the questionnaire helped me to finalise my initial ideas, because i now know how i am supposed to produce a product that will most definately meet the needs of my target audience.
The questions i had asked helped me to decide that i will sell my final product once a week at the price of £3 which was the meet at which the most votes were made on the questionnaire. I have also come up with the idea of offering a weekly subscription for my magazine which will help keep a guaranteed demand, and offer value for money to my target audience.
Also i now know that the things my audience are most interested in for the magazine is band interviews, new or upcoming artist's and pictures along side these stories. This will help me keep the content interesting so that the demand for my magazine will always remain high, and be interesting enough to buy every week.
The stories for my magazine were also affected by the results from the questionnaire because i found out the majority of my audience are also interested in fashion, so being able to base some content of my magazine on the latest trends, or artist looks which they can find on the high street would create an extra unique selling point and add even more versatility to the magazine.
 The last points in which my questionnaire had finalised is the font/story/colour scheme/title ideas.
I have decided that for each of the questions, i will go with the idea that contains the majority of the vote, i won't question the public's choice because i am making the media product to meet their needs therefore what they have voted for is what they would want and pay for.
Final choices:
My main feature story: 'Faye's Frills to Thrills'
Title: 'CLASH'
Colour Scheme: 'BLACK:WHITE:RED'
Font For Masthead: 'Stenstreet'

Questionnaire Analysis

Once setting up a poll on my blog, i came to realise that the votes made weren't as efficient as i would have liked, so i came to the conclusion of giving out the same questionnaire on a handout. I then collected these in straight away and analysed what results i got to what choices i would have to make for my magazine design and production process to meet the needs of my target audience:


What Gender are You?
20 people had answered my questionnaire and out of those 20, 14 were female and 6 were male, this means i should mainly aim my magazine at females, but perhaps include stories that both males and females would be interested in. This is what i intended to do for my initial idea.


How Old are You?
1 person was between 11-15, 3 people were 25+, 7 people were in the age bracket of 16-18, and the last 9 fit in at the ages of 19-24. If i analyse this i was right to choose my target audience as an age range from 17-25, because 16 people out of the possible 20  were between the ages of 16-24. having the majority of the people that answered my questionnaire fit into my original target audience age range is helpful because i can most definitely use the information collected from this to make decisions in my production process and almost be guaranteed that it will fill the needs of this age range.


What Music magazine Do You Prefer?
In order from lowest to highest, no people chose 'Classical', 3 people like 'Mixmag', 4 people like both 'Vibe' and 'NME', and 9 people prefer Q. This result shows that my intuitions for my target audience were correct in the sense that they were slightly more mature and go for the slightly more sophisticated magazine. Also, Q magazine has the closest resemblance to my initial ideas for my genre where they would mostly focus on rock/indie culture, however also include some mainstream artists (e.g. Cheryl Cole). The results show that my target audience like a slight mix up of artists, as they have also voted for Vibe which is out of the initial genre and even Mixmag although it was a smaller proportion of the votes.


What Type of Music Do You Listen to, or Prefer?
Again, 0 people chose 'Classical', 1 person chose 'Other', 3 prefer ' R'n'B', 4 listen to 'Rock', 5 for 'Pop' and finally 7 for 'Indie'. These results show, that i was right to choose an Indie genre magazine for my target audience as this scored the highest percentage of the votes, however, including the more mainstream artists as well will benefit considering that the second highest vote was for Pop. This will enlarge my audience, as well as create versatility for my magazines unique selling point which should make it more successful.


How Often Do You Buy a Magazine?
1 person that answered this question 'never' buys magazines, an equal amount of 3 people had chosen they 'rarely' buy a music magazine and buy a magazine 'once a month' however, 5 had chosen 'once a fortnight', and the remaining 8 buy magazines 'once a week'. this result indicates to me that m,y target audience read music magazines frequently, and for me to meet the needs of my audience i must be prepared to sell my magazines weekly in order to keep their interest, this also means the content of the magazine must always have versatility and a unique selling point to maintain it's attraction to the audience.


How Much Would You Spend On a Single Music magazine?
1 person has voted that they would only spend '-£1' on a magazine, 2 voted between '£1-2', 3 voted '£4+', and the remaining 14 had split almost equally with 7 choosing '£3-4' and 8 choosing '£2-3'. The reason i believe the audience may not have  chosen the cheapest options as opposed to the dearer options is because they know that by only paying a small amount the quality of the magazine wouldn't be as high as they expected whether its the content or the paper finish used, they may believe it wouldn't be up to their standards. Also if my target audience is of a slightly older age group, they have more money to spend as opposed to the younger ones who still may only get money from their parents.


What Do You Look For In a Music Magazine?
out of the 20 people that had voted, 1 person chose the category 'Other' and another person chose the category ' Posters', as for the rest of the votes 3 people look for 'Competitions', 4 for 'Photographs', 5 for 'New albums/artists', and the remaining 6 for 'Band Interviews'. This shows that my target audience prefer the actual written content of the magazine, such as the interviews and new or upcoming artists as opposed to the posters they can receive out of it.  The photographs also had a higher vote, but these would automatically come with the stories, it just means i can use a larger amount of photo's to keep the audience interested.

What Other Types of Magazines Do You Read?
1 person comes under the category of 'Other', another person also reads 'Gaming' magazines, 2 people read 'Health&Fitness' magazines, 3 read 'Beauty', and the remaining 13 as well as music magazines read 'fashion' magazines. This indicates that not only are the majority of the audience most probably women but also are all interested in fashion, which means for my magazine including style icons would be important to sell well, and to even base stories on the way artist's are styled. This option also adds to the versatility of my magazine, this is similar to the way 'Q' magazine attracts some of their audience ( e.g. the Cheryl Cole double page spread).

Which Story Idea Do You Prefer?
  • Story idea 1-'Is Faye's Solo a NO NO?'--5 votes
  • Story idea 2-' Faye's Frills to Thrills'--12 votes
  • Story idea 3-'faye's Change of Heart'--3 votes
Which Title Do You Prefer?
  • 'VERSATILE'--5 votes
  • 'RIOT!'--2 votes
  • 'A.M.N'--4 votes
  • 'CLASH'--9 votes
Which Colour Scheme Do You Prefer?
  • BLACK:WHITE:PURPLE--6 votes
  • BLACK:RED:YELLOW--2 votes
  • BLACK:WHITE:GREEN--3 votes
  • BLACK:WHITE:RED--9 votes
Which Font Do You Prefer?
  • 'God of War'--2 votes
  • 'WC Roughtrad Bta'--3 votes
  • '28 Days later'--5 votes
  • 'Stenstreet'--11 votes

Sunday, 1 May 2011

Double Page Spread Magazine Designs


Design 1
This is my first design, which follows the conventions of Q magazine having a main image taking up the whole right page and leaving the text on the left, doing this means that the readers concentration is focused more, as well as the image being a full-body pose which can show the personality and face all in one through how they are styled and the emotions they portray. Normally a spread like this is for a more mature audience with slightly more text, however, i challenged this to fit with my target audience by adding many more images on the left side and even another on the right. The slightly younger audience would be more interested in images breaking up the text just to keep them intrigued throughout the article. The title would be mainly placed on the left side, depending on how long it is, it may over lap onto the right and go onto another line. I have also shown where i could place a pull quote from the interview on top  of the image, this gives a summary of the formality of the interview in one for the reader to decide whether they are interested. Overall, i think this spread could appeal to my target audience with the correct balance of images and text breaking each other up, whilst still looking neat and sophisticated.

Design 2

This Design also has the big main image on the right and the text on the left, however, the difference between this one and design 1 is the model has a full body shot, although it also has two other pictures below and a quote beside that, this just makes the page seem slightly busier opposed to design one. The title will go across both pages, this attracts more attention to it because it will seem bolder taking up the whole top of the page. Also on the left page there is a slightly larger amount of text as opposed to design one, however they are split into two neat columns as any traditional magazine would do. The page also includes more images and another pull quote, as well as an explanatory line underneath the title, this gives the audience a quick definition of what the article is about, when they may be flicking through the magazine. Overall this design is slightly busier and may appeal to a much younger audience than my target audience, the amount of images isn't the problem i just feel that where they are placed could be distracting.

Design 3

In this design i have taken some elements of the other two, i have chosen to put the title all on the left page, and work downwards if it is too long, this is because when the reader is flicking through the magazine the title being on the left will mean it would be the first thing they see, so they are automatically intrigued by it. Beside the title on the left page will be 3 images running vertically down the side, and the text columns will be neatly aligned through the rest of the page. On the right page will be either a whole image of the model/artist or a merge of images from the same photoshoot taking up the whole page, on the top layer of this side i will embed a pull quote from the article, this is a summation of the formality of the article for the readers. The layout of this double page spread is neat in the sense the columns and images are all very aligned however, so the audience cannot get bored from this, the excessive amount of images i will use keeps them interested.

Contents Page Magazine Designs

Design 1
In the top right hand corner of the page is a small banner with the title of the magazine and the date beside it, i have chosen to put the title so that they are constantly reminded what magazine they are reading, however i have done it smaller because it isn't the main feature on the page, the date is there so the readers know what week it is that all the contents of the magazine are situated on. Underneath the masthead is another banner with 'CONTENTS' written this is the title of the page and is slightly larger to get the readers attention straight away. Below the title is a small Polaroid image of the editor associated with the whole editors section, where they will write a small amount of text introducing them self and the magazine. This makes the readers build a slightly more personal relationship with the magazine. finally, below the editor note is a image of the main feature of the magazine, this would be a picture of the model used on the front, however, at the same scale  size as the other images on the page, as the magazine are trying to advertise the other stories as well as that one. The page is sort of cut in half into two columns, with smaller sections within them, they consist of 3 sections, named;album reviews, features, and new, this makes it easier for the reader to navigate where they want to go throughout the magazine, they are clearly cut off and close by to all of thee sections are another 2/3 images that would relate to other stories in the magazine. this keeps the audience interested and makes a busy page to seem as thought the magazine is filled with lots of content, the audience will then anticipate they are getting more for their money.

Design 2

In this design i have placed the masthead in a small banner across the top of the page, beside it is  the word contents slightly smaller and on the other side is the date even smaller, the reason i have put them all in a banner is to use the banner to highlight the whole title but it is small enough so that the readers can concentrate more on the text and images below. The page is completely split into two columns, one side with the editors section at the top and another 2 or 3 images down the column, and the opposite side with a banner at the top which states the masthead and 'this week' next to it, to emphasize what magazine contents your looking at and the issue numbers contents for that particular week. Below this in the column is 3 smaller sections named; features, news, and album reviews. Having the sections makes it clear for the reader to view and navigate. Below these is one more image of the main feature, with the same artist/model as the front page.This keeps the continuity from the front page to the contents page.


Design 3

This design is slightly different to the other two in the sense that there is no banner with the word 'contents' in, instead we have a banner which is placed a third down the page stating the masthead and 'this week', again suggesting that its whats inside this particular magazine this week. Above this i have placed the editors section, with a Polaroid image of the editor next to it, and beside that a puff which could contain a competition for a chance to win a prize, with the page number. Now below the masthead banner, the page is split once again into two columns, on the left side is a column of two to three images, one of which being the main feature's image, all roughly the same size this is so that the reader's attention isn't just drawn to one image, and indicates that all the stories are interesting and important. In the right column would be the three sections again, titled Album reviews, features, and news, with page numbers beside them for easy navigation around the magazine.